Making complex systems work for people

2

patents in ML/AI

5x

speaking sessions

4x

shipped 0-1 products

3

product design awards

Kind words from others

  • Michelle Ran

    Principal Product Manager, Circle

    "She was one of my favorite designers to work with. She is not afraid to speak up and ask good questions to push the team towards the best user experience."

  • Asha Nair

    Senior iOS Developer, Scotiabank

    "Sami consistently demonstrated a deep understanding of user needs and an ability to translate complex requirements into elegant design solutions."

  • Avery Konda

    Founder at Seed Investor

    "She is one of the most intuitive, self-driven people I have had the pleasure of working with- she brought together teams of people and held her vision to the highest regard. "

  • Michelle Ran

    Principal Product Manager, Circle

    "She was one of my favorite designers to work with. She is not afraid to speak up and ask good questions to push the team towards the best user experience."

  • Asha Nair

    Senior iOS Developer, Scotiabank

    "Sami consistently demonstrated a deep understanding of user needs and an ability to translate complex requirements into elegant design solutions."

  • Avery Konda

    Founder at Seed Investor

    "She is one of the most intuitive, self-driven people I have had the pleasure of working with- she brought together teams of people and held her vision to the highest regard. "

Skills

  • AI Native Designer

  • LLM

  • UX/Visual Design

  • AI Native Designer

  • LLM

  • UX/Visual Design

  • Cross-functional Leadership

  • Product Thinking

  • Prototyping

  • Cross-functional Leadership

  • Product Thinking

  • Prototyping

  • Design Systems

  • UX Research

  • Scaling Design Org

  • Design Systems

  • UX Research

  • Scaling Design Org

Tools

Experience

Founding (Lead) Product Designer

2024 – Present

Leading end-to-end design strategy and execution for 0→1 payment products, partnering with the CEO and product leaders to shape vision and roadmap. Building the design function from the ground up—establishing user research, AI-driven workflows, testing, and cross-functional alignment—while positioning UX as a key driver of company success.

zerohash (series D)

Remote, USA

Senior Product Designer

2022 – 2024

Shaped core B2B experiences that fueled USDC’s growth to $55B in circulation and contributed to Circle’s IPO readiness by leading design for the Growth pillar. Scaled UX patterns across products and leveraging data to align customer mental models with strategic product decisions.

Circle (CRCL)

Remote, USA

UX Designer, AI & Personalization

2018 – 2020

Directed the design of AI-driven nudges impacting 6.4M+ users, earning the Celent Model Bank Award for innovation in customer experience. Designed feedback loops with 84.5% positive engagement to strengthen ML models and filed 2 granted patents for AI-powered financial well-being experiences.

TD Bank

Toronto, Canada

Product Designer

2020

Launched an MVP collaboration platform with recommendation engines that reduced communication cycles from 1 week to 5 hours.

Shutterstock

Toronto, Canada

Product & Visual Designer

2018-2020

Designed multiple web/app projects focused on accessibility, wireframing, and user testing to streamline client workflows.

Designwerke

Toronto, Canada